JobScoutly
Marketing & Sales

SEO Manager Resume Example

Written by JobScoutly Career Team

Free ATS-optimized seo manager resume example with professional summary, experience bullets, education, and skills. Use this as a starting point and build yours free with JobScoutly.

Build a SEO Manager Resume Check My Resume's ATS Score

Tomasz Kowalski

SEO Manager

email@example.com · (555) 123-4567 · City, ST

Professional Summary

Technical and strategic SEO manager with 5+ years of experience driving organic growth for B2B SaaS and e-commerce brands. Grew organic traffic from 80K to 1.2M monthly sessions and built SEO programs generating $6M+ in annual organic pipeline. Expert in technical SEO, content strategy, and programmatic SEO at scale.

Experience

SEO Manager

Apr 2022 – Present

Velocity Commerce · New York, NY

  • Grew organic traffic from 80K to 1.2M monthly sessions (1,400% increase) through technical SEO fixes, content scaling, and link building strategy
  • Built programmatic SEO system generating 15,000+ landing pages that rank for long-tail keywords, contributing $6M+ in annual organic pipeline
  • Led site migration to headless CMS architecture, maintaining 98% of existing rankings and improving Core Web Vitals scores by 65%
  • Managed team of 2 SEO specialists and 4 content writers, establishing keyword research workflow that produces 50+ optimized articles per month

SEO Specialist

Sep 2020 – Mar 2022

GrowthPoint Agency · Philadelphia, PA

  • Managed SEO strategy for 10 client accounts with combined monthly traffic of 5M+ sessions, achieving average organic traffic growth of 85%
  • Conducted technical SEO audits identifying 500+ issues across crawlability, indexation, and site architecture, resulting in 120% improvement in keyword rankings
  • Built link building program acquiring 200+ high-authority backlinks (DA 50+) per quarter through digital PR and content partnerships

Education

B.S. Computer Science & Marketing — Penn State University

2020

Skills

Technical SEOContent SEOProgrammatic SEOAhrefsSEMrushGoogle Search ConsoleScreaming FrogCore Web VitalsLink BuildingSchema MarkupSite MigrationGoogle Analytics 4

Why this resume works

  • The 80K to 1.2M traffic growth story is immediately compelling and demonstrates ability to execute SEO at scale, not just maintain it
  • Balances technical SEO credibility (site migrations, Core Web Vitals) with business outcomes ($6M pipeline) that leadership cares about
  • Includes team management and production workflows that position this candidate as a manager rather than an individual contributor
View all Marketing Manager resume examples

Key Skills for a SEO Manager Resume

Include these skills on your seo manager resume — but only the ones you actually have. ATS systems scan for exact keyword matches from the job description.

Digital Marketing SEO SEM/PPC Google Ads Meta Ads Email Marketing Content Strategy Marketing Automation HubSpot Google Analytics A/B Testing Brand Management Social Media Marketing CRM

Not sure which skills to include? JobScoutly's Job Match Analyzer compares your resume to any job description and tells you exactly which keywords are missing.

ATS Tips for SEO Manager Resumes

Over 90% of large companies use Applicant Tracking Systems to filter resumes before a human sees them. Follow these tips to make sure your seo manager resume gets through:

  1. Include specific platforms: Google Ads, Meta Ads, HubSpot, Marketo — not just 'digital marketing'
  2. Quantify everything: budget managed, traffic growth, conversion rates, ROAS, CAC
  3. Mention both strategy and execution — managers need to show they can do both
  4. Include analytics tools and data-driven decision-making examples

Common SEO Manager Resume Mistakes to Avoid

  • Writing 'managed marketing campaigns' without specifying channels, budget, or results
  • Not including budget figures — it's the #1 thing hiring managers look for
  • Omitting team management experience
  • Forgetting to show how marketing tied to revenue or pipeline

SEO Manager Resume FAQ

What should a marketing manager put on their resume?
A marketing manager resume should include your channel expertise (paid, organic, email, social), budget managed, team size, and quantified campaign results. Lead with metrics like pipeline generated, ROAS, traffic growth, conversion rates, and revenue influenced. Include specific tools and platforms (HubSpot, Google Ads, Salesforce) rather than generic terms like 'digital marketing.' Show both strategic thinking and hands-on execution.
How do I quantify marketing results on my resume?
Use concrete numbers tied to business outcomes. Instead of 'improved marketing performance,' write 'Grew organic traffic by 175% and increased MQL-to-SQL conversion from 12% to 28%, generating $4.2M in pipeline.' Key metrics include: ROAS, cost per acquisition (CPA), customer acquisition cost (CAC), conversion rates, pipeline generated, revenue attributed, traffic growth percentages, and email open/click rates. Always include the dollar amount of budgets you managed.
What skills should a marketing manager list on their resume?
Include a mix of channel-specific skills (Google Ads, SEO, email marketing), tools (HubSpot, Salesforce, Google Analytics 4), strategic skills (brand strategy, go-to-market planning, budget management), and analytical skills (A/B testing, attribution modeling, data analysis). List 10-14 skills and prioritize those mentioned in the job description. Avoid generic skills like 'Microsoft Office' in favor of marketing-specific platforms.
How long should a marketing manager resume be?
One page for marketing managers with fewer than 8 years of experience. Marketing directors or VPs with 10+ years may use two pages, but only if every bullet adds value. Prioritize your most recent and relevant roles. If you have early-career experience in non-marketing roles, summarize those in one line or omit them entirely. Recruiters spend an average of 7 seconds on initial resume screening, so conciseness wins.
Should I include a portfolio or campaign examples on my marketing resume?
Yes, but strategically. Include a link to your portfolio or LinkedIn profile near your contact information. In your experience bullets, reference specific campaigns by type (brand awareness, lead gen, product launch) and their results. If you have a personal website or marketing blog, include it — it demonstrates your skills in action. Do not attach full campaign decks to your resume; save those for the interview.
How do I write a marketing resume with no management experience?
Focus on campaign ownership, cross-functional collaboration, and measurable impact. Use phrases like 'led campaign strategy,' 'managed vendor relationships,' and 'coordinated with sales and product teams' to demonstrate leadership without a formal manager title. Highlight any mentoring, training, or project leadership you have done. Quantify your individual contributions — managing a $500K ad budget or growing a channel by 200% shows management-level responsibility regardless of title.
What is the best resume format for a marketing manager?
Use a clean, single-column reverse-chronological format. Start with a professional summary, followed by a skills section, then work experience with 3-5 quantified bullets per role. Include education at the bottom. Avoid two-column layouts, graphics, or creative formatting — these confuse ATS software. Save the creativity for your portfolio. Use standard section headings and a professional font like Arial, Calibri, or Inter.
How do I tailor my marketing resume for different roles?
Read the job description and identify the top 3-5 priorities (e.g., demand gen, brand, content, paid media). Reorder your skills to match those priorities and lead each role's bullets with the most relevant accomplishments. Adjust your summary to mirror the role's focus — a product marketing role needs positioning and GTM language, while a growth role needs experimentation and funnel metrics. Use JobScoutly's AI resume builder to automate this tailoring process.

Build Your SEO Manager Resume for Free

JobScoutly's AI resume builder creates ATS-optimized resumes in minutes. Paste any job description and our AI automatically tailors your bullets, skills, and summary to match. Unlimited downloads. No payment required.

Start Building Free

Free forever — not a trial, not a freemium upsell.

More Marketing Manager Resume Examples

Digital Marketing Manager Resume Example

Data-driven digital marketing manager with 6+ years of experience orchestrating paid media, SEO, and marketing automation strategies across B2B SaaS platforms. Managed $1.8M annual digital budget and delivered 280% increase in qualified pipeline through integrated channel optimization.

View example →

Content Marketing Manager Resume Example

Strategic content marketing manager with 5+ years of experience building content engines that drive organic growth and brand authority. Scaled blog traffic from 20K to 200K monthly sessions and developed content programs that generated 40% of company pipeline.

View example →

Brand Manager Resume Example

Creative brand manager with 6+ years of experience building and repositioning consumer brands across retail and CPG sectors. Led brand refresh that increased brand awareness by 45% and drove $12M in incremental revenue. Expert in brand strategy, consumer insights, and cross-functional campaign execution.

View example →

Growth Marketing Manager Resume Example

Experimentation-obsessed growth marketing manager with 5+ years of experience scaling user acquisition and retention for B2B SaaS products. Grew ARR from $4M to $18M through data-driven lifecycle campaigns and rapid experimentation. Expert in PLG funnels, A/B testing, and cohort analysis.

View example →

Social Media Manager Resume Example

Creative and analytically driven social media manager with 4+ years of experience growing brand communities and driving revenue through social channels. Built social presence from 10K to 500K+ followers across platforms. Generated $3.2M in social-attributed revenue through organic and paid social strategies.

View example →

Email Marketing Manager Resume Example

Results-driven email marketing manager with 5+ years of experience building and optimizing email programs that drive retention and revenue. Managed lifecycle email strategy for 2M+ subscriber base, generating $8.5M in annual email-attributed revenue with industry-leading deliverability rates.

View example →

Product Marketing Manager Resume Example

Strategic product marketing manager with 6+ years of experience launching SaaS products, crafting go-to-market strategies, and enabling sales teams. Led 8 product launches generating $15M+ in combined first-year revenue. Expert in competitive positioning, buyer personas, and cross-functional GTM execution.

View example →

Performance Marketing Manager Resume Example

ROI-focused performance marketing manager with 5+ years of experience scaling paid acquisition channels across search, social, and programmatic. Managed $5M+ annual ad spend with consistent 6:1+ ROAS. Expert in attribution modeling, creative testing, and media mix optimization.

View example →

Marketing Director Resume Example

Strategic marketing director with 10+ years of experience building and leading high-performing marketing teams that drive revenue growth. Scaled marketing organization from 3 to 18 people and grew company from $8M to $45M ARR. Expert in team development, budget planning, and executive-level marketing strategy.

View example →

View all Marketing Manager resume examples →

Free Job Search Tools

ATS Resume Guide

Format tips for applicant tracking systems.

Job Match Analyzer

Check your resume against any job.

Smart Job Board

50K+ jobs from top companies.